UPDATED NEWS: CBS And Nielsen Reach New Deal, Ending Impasse

CBS Corp and Nielsen said Friday they have reached an agreement for Nielsen national, digital and local audience measurement. The deal resolves an impasse between the two companies that has been ongoing since their previous contract expired December 31.

No terms were disclosed, but the agreement means CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s Total Audience measurement services.

The previous deal was worth about $100 million.


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